Shift
Shift is the workstation for productive people. Manage your email accounts, apps and extensions in one beautiful place to get more done in less time.
Finalist for:
Scale-Up of the Year
Interviewee: Nadia Tatlow
What’s your company’s story?
With clear purpose and extreme focus, the Shift team designed the very first iteration of the product to solve a simple, yet nagging pain point. They were tired of logging in and out of multiple Gmail accounts, Calendar, and Drive. Following its beta release to a very small design community, they knew they were on to something. The team worked diligently to launch publicly later that year. Winning the hearts of early adopters with its beautiful UX, the team dedicated the next year building on its momentum, adding support for web apps, extensions, and cross-account unified search. Shift went full throttle with 10X growth in its second full year in operation and 20X revenue growth before Q1 of 2019 was over. Now headed for the $10 Million ARR mark faster than its users are switching between accounts, the Victoria-founded team attributes this insane growth to its clear product-market fit, fearless marketing, and a whole lot of hard work.
Who do you work with? What are some interesting projects you’re involved in?
Some of our top partners are our 700+ app integration companies, who we work with on an ongoing basis. We also work closely with Mixpanel to build each of our data driven features, as well as our Facebook and Google marketing teams. Soon to be published is a case study on our record setting marketing success with Facebook – they are publishing our story as one of their top consumer app case studies in 2018 – to be signed of on by Sheryl Sandberg herself! We have built partnerships and integrations with productivity leaders like Todoist, HubSpot and Shopify, who love to share Shift with their own customers managing multiple accounts. Locally, Shift partnered with Github and Referral Saasquatch on Victoria’s first Product Tank Meetup.
What are you most proud of in the work that you do?
We are incredibly proud of our team — the vision and culture we have built, at record pace while blowing our revenue goals out of the water. Together, we are building a more balanced, productive way to work for all.
If your team had a theme song, what would it be and why?
Eye of the Tiger
What are some hopes and dreams for your company?
Attracted by Shift’s near meteoric rise, investors from far and wide have come knocking, and we are dreaming bigger than ever. As the Shift team looks to the future and beyond, we are guided by an overarching vision: to help people get work done faster, and more efficiently—and we are hungrier than ever for more hockey stick growth and we innovating ahead of the curve to get there. Our goal is another 10X growth in ARR by the end of this year, taking us to 10M ARR and fuelling the momentum with team growth, a new office and a valuation that will make Shift a household name in no time.
Why is Victoria a great spot for your organization?
We couldn’t be more proud to call Victoria home. A vibrant incubator for top talent, and becoming more so with every passing year, we find it attracts the people we like to work with. People who balance work, life and play on their desktop, and in our beautiful surroundings. We love being on PST like so many of our partners in the Silicon Valley, and we especially love looking out at the beautiful Inner Harbour right from our office window!